where

where

Yangon

Yangon

what

what

iOS Application

iOS Application

why

why

Portfolio Project

Portfolio Project

role

role

UX/UI Designer

UX/UI Designer

category

category

Food Shop

Food Shop

when

when

2024

2024

PROBLEM STATEMENT

PROBLEM STATEMENT

As shops get busier, menu items sell out quickly. Without live availability updates, customers may waste time visiting or waiting for food that is no longer available.

As shops get busier, menu items sell out quickly. Without live availability updates, customers may waste time visiting or waiting for food that is no longer available.

POSSIBLE SOLUTION

POSSIBLE SOLUTION

This app makes food ordering faster and easier. Customers can check available menu items, order from anywhere, and pick up their food without waiting in long queues.

This app makes food ordering faster and easier. Customers can check available menu items, order from anywhere, and pick up their food without waiting in long queues.

project duration

project duration

4 Months

4 Months

tools used

tools used

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

To understand the market, I analyzed Myanmar's two leading food delivery apps, Food Panda and Grab. I compared their user experience, strengths, weaknesses, and customer feedback to identify pain points and opportunities that helped shape my design.

To understand the market, I analyzed Myanmar's two leading food delivery apps, Food Panda and Grab. I compared their user experience, strengths, weaknesses, and customer feedback to identify pain points and opportunities that helped shape my design.

GOOD POINTS

GOOD POINTS

  • Food Panda mostly partners with a wide variety of restaurants and provides users with their best effort in services.

  • Discounts and Promotion Codes are usually offered and users can track the status of their order with a road map.

  • User friendly Interface leads users to the easy application for ordering their desired menu.

PAIN POINTS

PAIN POINTS

  • Service fees and delivery fees are calculated according to routing distance which can increase overall cost.

  • Users outside the specific range can’t order because of their routing policy.

  • Some menu items are not provided according to their privacy and policy.

  • Information of featured menu items are not consistently updated each time.

GOOD POINTS

GOOD POINTS

  • Grab is known as a multi-service platform and Grab Food is one of its services.

  • It also features wide restaurant selection, convenient ordering, live order tracking with considerable delivery services.

PAIN POINTS

PAIN POINTS

  • It also includes service fees and delivery costs which can affect overall costs.

  • Variable delivery time must be considered this time since unstable information is reported to the users.

  • Only cash on delivery systems are the best remaining choice for the users for their payment options.

  • Number of registered food restaurants and shops is lower than that of Food Panda.

  • Insufficient communication support between the application and restaurants is a critical issue.

USER SERVEY

USER SERVEY

I discussed with a quick conversation about these food delivery apps for their needs and pain points for this case study.

I discussed with a quick conversation about these food delivery apps for their needs and pain points for this case study.

menu items

30

payment method

50

information delivery

60

price

70

NOTABLE INITIAL
RESEARCH RESULTS

NOTABLE INITIAL
RESEARCH RESULTS

  • After conducting research, I identified several key usability issues that could be improved to create a better user experience.

  • Users also requested features such as more accurate delivery time estimates and the ability to cancel an order directly through the app after it has been placed.

USER PERSONA

USER PERSONA

YOE SITT

YOE SITT

age

25

occupation

Student

location

Ahlone, Yangon

"I want a simple way to check menu availability and order ahead, so I can spend more time studying and less time waiting."

PAIN POINTS

PAIN POINTS

WALKAROUNDS

WALKAROUNDS

Busy class schedule leaves little time to visit cafés.

Orders only when he has free time or skips buying coffee altogether.

Favorite menu items are often sold out before he arrives.

Calls the café or takes the risk of visiting without knowing availability.

No real-time information about available menu items.

Checks social media pages or contacts the shop for updates.

Long queues during peak hours waste valuable study time.

Avoids busy hours or waits in line despite the delay.

TEACHER THU

TEACHER THU

age

28

28

occupation

Teacher

Teacher

location

Hlaedan, Yangon

Hlaedan, Yangon

"Every minute I spend waiting is a minute taken away from my students."

PAIN POINTS

PAIN POINTS

WALKAROUNDS

WALKAROUNDS

Busy work schedule leaves little time to visit cafés.

Places orders during short breaks or asks someone else to pick them up.

Needs snacks delivered on time for her students.

Orders early and contacts the shop to confirm delivery time.

Popular bakery items may sell out before she orders.

Orders as early as possible or chooses an alternative menu.

Unexpected delays affect her teaching schedule.

Adds extra waiting time to her plans or changes pickup times.

USER STORYBOARD

USER STORYBOARD

I used Procreate to create pictures that show how one person might use my app. This helps me understand and see their experience better.

I used Procreate to create pictures that show how one person might use my app. This helps me understand and see their experience better.

Teacher Thu has to purchase coffee and bread for her preschool students during the short gap between lunch break and nap time.

Teacher Thu has to purchase coffee and bread for her preschool students during the short gap between lunch break and nap time.

Upon reaching the bakery shop, she finds a crowd of people waiting to place orders, and some items are unavailable. This situation disappoints her.

Upon reaching the bakery shop, she finds a crowd of people waiting to place orders, and some items are unavailable. This situation disappoints her.

At that moment, she notices that their shop's official app is now available, and she realizes she can also place orders through it.

At that moment, she notices that their shop's official app is now available, and she realizes she can also place orders through it.

She signs up on the application and notices that the processes are extremely user-friendly.

She signs up on the application and notices that the processes are extremely user-friendly.

She orders her items from the menu and specifies the pick-up time to collect her order.

She orders her items from the menu and specifies the pick-up time to collect her order.

She easily sees the exact items on the app, no long wait. Gets her order quickly to share with her students.

She easily sees the exact items on the app, no long wait. Gets her order quickly to share with her students.

STEP-BY-STEP PROCESS FLOW

STEP-BY-STEP PROCESS FLOW

In order to understand the project, flow diagram has been created to visually articulate the process of application.

In order to understand the project, flow diagram has been created to visually articulate the process of application.

DETAILED WIREFRAMES

DETAILED WIREFRAMES

I created wireframes to start the initial design phase. For drawing these wireframes, I used a Mockup application from the App Store, which is user-friendly and easy to use with some key frames shown in below this paragraph.

I created wireframes to start the initial design phase. For drawing these wireframes, I used a Mockup application from the App Store, which is user-friendly and easy to use with some key frames shown in below this paragraph.

HIGH FIDELITY UI DEISGN

HIGH FIDELITY UI DEISGN

Connecting hi-fi screens with in-build animations for smooth experience for the users which can leads to friendly UI design for every users keeping with user central design.

Connecting hi-fi screens with in-build animations for smooth experience for the users which can leads to friendly UI design for every users keeping with user central design.

primary

secondary

neutrals 1

neutrals 2

Spline Sans

Spline Sans

thin

thin

Spline Sans

Spline Sans

regular

regular

Spline Sans

Spline Sans

medium

medium

Spline Sans

Spline Sans

bold

bold

KEY LEARNINGS

KEY LEARNINGS

Designing this application taught me that solving a user problem is more important than adding more features. Through user research and competitor analysis, I discovered that users value real-time information, speed, and convenience more than a complex ordering experience. This reinforced the importance of understanding user behavior before making design decisions.

Designing this application taught me that solving a user problem is more important than adding more features. Through user research and competitor analysis, I discovered that users value real-time information, speed, and convenience more than a complex ordering experience. This reinforced the importance of understanding user behavior before making design decisions.

  • THANK YOU SO MUCH

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  • THANK YOU SO MUCH

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